Social media consumers, experts, and influencers alike, would attest to the fact that YouTube is undoubtedly one of the frontrunners of the social media world along with Facebook, Instagram, and Twitter. Initially perceived to be merely a platform for entertainment, YouTube has managed to turn heads and amass an unfathomable amount of attention over the years.
Entrepreneurs and thousands of content creators all of the world have recognized YouTube’s value as a platform and ergo, the importance of a YouTube growth marketing strategy.
With every year that has passed, businesses of all sorts have optimized their content generation in accordance with each platform they concern themselves with. YouTube is one of them.
If you are just getting started and have a long-term plan to get your brand on the market and cement its place there, you may want to consider implementing an effective YouTube growth marketing strategy.
Exciting Tips to Create killer YouTube Videos
Before we get into the steps that you can follow to start boosting your brand, you ought to know how to make the best possible YouTube videos for your channel. Here are a few tips to get you started.
Make videos as per YouTube’s Audio and Video Specifications
This one is a no brainer. Unfortunately, many people do not get this right. Once you have your video files in place, you need to make sure your final output matches the specifications that YouTube recommends.
- Minimum video size: 426 x 240 pixels
- Maximum video size: 3840 x 2160 pixels
- Recommended video specifications:.MOV,.MPEG4, MP4,.AVI,.WMV,.MPEGPS, .FLV, 3GPP, or WebM
- Maximum video length: 12 hours
- Maximum video file size: 128 GB
If you find that your exported video does not match these specifications, be sure to get your hands on a youtube video editor to make the required changes.
Make Long Videos
Optimizing YouTube SEO involves making longer videos because longer videos translate to more watch time. If done right, longer videos can provide more value to your target audience and turn them into loyal subscribers. Several well-known brands have adopted this strategy, and it is paying dividends.
Invest in Quality equipment
Here’s another tip that people often overlook. In an attempt to save money, many video creators end up compromising their video quality. Instead, do your research on the equipment you need to shoot your videos and invest in them.
Highly Effective Ways to Optimize your YouTube Strategy
Start a Channel for your Business
Make sure you pick a cool channel name and open a brand account and not a regular account on google. This is to ensure multiple logins. Considering how maintaining your YouTube channel is continuous and often challenging, it would befit you to have a couple more members running the show.
Learn as much as you can from the channels you follow
It is essential to adopt the habits and strategies your favorite channels do to have a chance at the success they have. Be sure to evaluate and analyze what it is about their videos that capture the attention you would like to amass yourself.
Most successful channels were able to achieve the things they did but pushing the envelope, which is what you may have to do as well. Giving a weird trend or approach that you are apprehensive about could potentially be a game-changer for you.
Additionally, most of the channels that you look up to usually reveal their most rewarding techniques and strategies to their subscribers, members, patrons, and so forth. It may not be a bad idea to invest in a membership to learn what they know and take out all the guesswork.
Study your Target Audience
This tip is another one that should go without saying. Studying your target audience allows you to make videos of value. Your YouTube channel has an analytics tab that will enable you to check your channel’s stats. You can also access valuable data on your subscriber demographics using the analytics tab.
Knowing your demographics is a huge plus point because it improves your chances of accurately producing the kind of content your audience is likely to consume, as opposed to assuming what they might want and get it wrong.
Be sure to regularly check your ‘demographics’ and ‘watch time’ tabs to find out where and when your videos are being watched, how old your viewers are, and so forth.
Incorporate SEO into your YouTube strategy
SEO is an integral part of growth marketing, and this tool has proven its importance in every sector. You need to make sure your videos are optimized for search to gain the most traction. Picking the right title with the right keywords for video is crucial.
The title has to be relevant to the video you are making. Otherwise, it is considered clickbait.
Apart from getting as many clicks as possible, your title lets your viewer know what you are video is about. An eye-catching thumbnail does the same thing. While you could use an appropriate freeze-frame for your thumbnail, being creative and coming up with a new thumbnail altogether to boost your results.
There you have it – handy tips to get you started on YouTube. While viewers can very easily get a YouTube video downloader, download your videos, and strip your chances of making money from those videos alone, they can certainly help channel potential customers to your website.