what is backlink in seo? importance of backlinks and How to Create Backlinks

If you are somewhere aware of SEO or you are a Newbie in the field of Blogging, then you will be very comfortable with the word “Backlinks“.

You might have also wondered what is backlinks in SEO, the importance of backlinks, and How to Create Backlinks?

To increase the traffic of your websites, you use the On-Site/On-Page SEO Techniques such as:

  • Keywords
  • Meta Description
  • Images
  • Title Tag, etc.

but due to lack of information, Ignore the importance of backlinks in SEO.


In this article of BloggingQnA, we will tell you about what is backlinks in SEO, the importance of backlinks, and How to Create Backlinks in detail and how to Get High-Quality Backlinks to boost the search ranking of your blog?

If you are doing on-page SEO optimization very well on your blog but not paying attention to creating backlinks for blogs or websites, then your search ranking will not rise quickly.

Backlinks are very important for your blog because quality backlinks help in increasing the Authority of a website based on backlinks.

“Backlink” is one of the most important factors in search engine optimization. Many bloggers who have recently started their career in blogging, they are not that much aware of backlinks and it’s important.

I hope that after reading this post, you will be able to understand how important backlinks are, for ranking on top of Google.

NOTE: If you have a lot of High-Quality Backlinks on your blog, then your blog will rank top in Search Engine Page Results. 

what is backlinks in SEO?

what is backlinks
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Backlinks are incoming links on any webpage or you can say that links to your site or blog from another webpage.

The second page can be on your own website and also on any other website. The link appearing on any other page that visitors visit on your page is called Backlinks. They are also called Inbound Links (IBLs). 

They are called Backlink because they point your page to another page from another page. The backlinks that are presented in our own domain are called Internal Links and Backlinks that come from another website to your website or blog are called External Link. 

Importance of Quality Backlinks For Any Blog

what are backlinks and why they are important
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Quality Backlinks are those backlinks that come from a High Page Rank or Hign Domain authority website, and from a website that is related to the content of your blog or website.

As if you are blogging on Health Niche, then backlinks are important to you, which you are getting from another high-ranking page from Health Websites.

A High-Quality Backlinks can be more effective than any Normal Backlink or bad backlinks. Quality Backlinks are very important to improve our website’s Search Rankings in search engine result pages.

The backlinks created on your site should be natural and if you use any automated method to create backlinks then your site can be penalized.

Apart from this, Creating High-Quality Backlinks are more beneficial than any low-quality backlinks for any blog or website.

If your blog or website has too many low-quality backlinks, your blog will not be able to rank, as well as your blog will treat it as the spammy blog.

Before creating backlinks, keep in mind that any blog post you are linking should have high-quality content in that blog post, and users should benefit if they read your blog post. The second important thing is not to create Backlink everywhere, only on such Relevant Websites, the user will benefit from leaving the link.

Some common terms associated with the backlinks, which you should know:

(a) Link Juice

When someone links your article or homepage, this link passes the juice. This link juice helps in increasing your article ranking and also improves the domain authority. As a blogger, you can prevent the link juice from passing by using the nofollow tag.

(b) Nofollow Link

In this type of link, When a website links to another website, that link has a nofollow tag, then link juice does not pass. Nofollow links are not useful for a blog or website in the eyes of search engines. Generally, a webmaster uses no follow tag when it links out to an unreliable site or blog. 

(c) Do-follow link

All the links you make to your article are Do-Follow links and they all pass “link juice” for your website or blog.

(d) Linking Root Domains

It means how many backlinks are coming from a unique domain on your website or blog. Even if a website links to your website 10 times, it will still be considered a linked root domain.

(e) Low-Quality Links

Low-Quality Links are links that come from the sites whose content is not relevant to the content of your blog or website or from harvested sites, automated sites, spam sites and even porn sites. These links are known as Low-Quality Links. These links reach a lot of losses. This is one of the reasons that you don’t need to buy backlinks for the third party.

(f) Internal Links

When you link an old article to your new article, it is called Internal Links, ie linking one page to another page in the same domain.

(g) Anchor Text

The HTML tag in which text is used for the hyperlink. Anchor text backlinks do great work when you are trying to rank for specific keywords or posts.

Check out below video tutorial about anchor text for better understanding.

Benefits of creating Quality Backlinks in Search Engine Optimization?

Before I talk about the benefits of backlinks, many changes are introduced in the backlink field in the last few years.

It was time when even low-quality backlinks are useful to help in the ranking of the site. But after the update Google Penguin algorithm, the whole backlinking strategies have changed.

For example: If your website is about beauty then your Backlink should be from its related site.

Now we will let you know why it is benefits of backlinks or important to create backlinks for the site.

(a) To improve organic search ranking

As I mentioned earlier, High-Quality Backlinks help improve your search ranking so that your blog can achieve high rank in Google. If any of your content receives organic links from other sites, naturally it only gets higher rank in content search engine. Your goal should be to create a link for the individual post/pages with the homepage.

(b) Fast Indexing of website or blog

Backlinks help search engine bots to find and crawl links to your site. For new websites, getting high-quality backlinks is important because they help in increasing your search results and indexing your site.

(c) Referral Traffic

One of the major benefits of getting quality backlinks for your website or blog is that they help in bringing the referral traffic from many other websites. Backlinks referral helps in getting traffic and it also helps in decreasing the bounce rate.

How to get High-Quality Backlinks SEO?

So now you are aware of the word “backlink” in SEO. Now is the time to generate backlinks, to learn some simple techniques.

One of the important thing that you have to keep in mind is that the quality backlinks are more important than the number of backlinks. If you use a paid service to get backlinks to your website or blog, then according to Google Penguin’s also. you will be penalized by Google.

1. Write a good article

This is the best way to get backlinks for your blog. If you write very good articles on your blog, then many bloggers and website owners would like to link your article to your article. This is the best way to get high-quality backlinks for your blog, so start writing high-quality content from now on.

2. Guest Blogging:

Guest Blogging is one of the best ways to Generate Quality Backlinks. This is the most commonly used method. You will have to find some popular blogs related to the topic of your website that accept Guest Posting.

Then write an Attractive and Informative Post on those blogs and include links to your blog in that post. This will not only give you a good backlink but visitors to that website will read your posts and get attracted to your website.

3. Use Blogging Community:

Make the most of Blogging Communities like Indiblogger, DoSplash, Inbound, and Blog Engage. Post the content of your website on them. If your content is good and informative then you will receive the Upvotes. This will improve your search engine rankings, as well as the backlink of your website on these communities will also increase the traffic to your website.

4. Exchange your links with other bloggers related to your Niche:

Link Exchange with other bloggers related to the area of?your website. This will also give backlinks to your website. In Link Exchange, two bloggers place each other’s links in their own blog post, both of which receive quality backlinks. It’s a free and easy way to get quality backlinks and also has Guaranteed SEO Boost.

But keep in mind that it should not be for backlinks only, users should benefit from your links, otherwise, this link can harm you the search engine. Create links in such a way that it should be real and if the user clicks on that link then it should get useful information.

5. Start commenting

Commenting to get backlinks are the easiest and best method. Most of the hottest websites use nofollow tag for comment, that is, most websites receive no follow backlinks.

The latest news has suggested that nofollow links do not matter so much, but commenting on a blog will benefit from link juice.

Check Out:- Blog Commenting Sites List

6. Use Discussion Platforms for Quality Backlinks:

Some of the disciplined platforms are also very helpful in generating Quality Backlinks for boosting the ranking of your website or blog. Some of the best platforms for creating backlinks are Askhindi.com, Quora.com, and Yahoo Answers.

Take part in discussions related to your Blogging Niche running these Discussion Platforms, answer questions logically, and leave a link to your website there. People affected by your response will visit your website.

7. Submit your site to Web Directory

You can easily get High-Quality Backlinks by submitting your blog or site to web directories. Submitting your blog or website into Search engine web directories is also a great way to get backlinks. This method is not popular anymore because finding a legal web directory is not an easy thing to do. You should avoid such a web directory, which will ask you to create backlinks.

Note: This method is not so effective but this process takes very little time. So nothing is better than nothing, it is better to be something.

If you are using any automatic direct submission tactics, turn it off now. Due to Automatic Website Submission, your website appears as spam, and this can cause problems in ranking your page or can also be removed from your blog search engine.


Apart from these methods, you can also use Social Media, Blog Directories and Public Forums to get quality backlinks. Quality backlinks prove to be useful in increasing traffic and always useful in SEO.

I hope that with the help of above-given information, your all doubts are cleared about what is backlinks and why it is important to create backlinks for your website or blog?

If you have Any questions, Request, Advice, or if I have done any mistake please let me know, I will try my best to improve that.

Please comment.

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what are backlinks and why they are important
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Hi, I'm Mangesh Kumar Bhardwaj, founder of BloggingQnA. A blog that provides authentic information regarding blogging, SEO, affiliate marketing, and how to Earn Money Online with blogging.

8 thoughts on “what is backlink in seo? importance of backlinks and How to Create Backlinks”

  1. Thanks mangesh brother for this article to help me in the beginning and I am watching your videos on YouTube really great work, specialy I watched genratepress all 3 videos your contain is so valuable thank you.

  2. Hey Mangesh….
    I recently published a post, and I have made 280+ backlinks for it but still it is not ranking. It is not even on Google’s number 60. My website has DA 16 is it having as much impact on this ranking?

    Thanks and regards
    Vishal Meena.

  3. Grate information Respective Mangesh Kumar. Quality backlinks are very important because every back link help to increase website ranking and traffic so good quality backlinks are very important
    and you are such a provide good information .Thanks for sharing this information with us.


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