Anyone who needs to get a logo designed and doesn’t want to pay large sums of money to a designer should check out the Tailor Brands logo maker.
Their clever use of AI means they do all the design work automatically, at a much lower price than hiring someone to do it for you.
In this tutorial, I’m going to dig deep into Tailor Brands to uncover and how you how to best use all the tools they offer, which isn’t just limited to logo design. They also provide domain hosting, website design, and a bunch of cool visual editing tools.
Ready to dive in?
Getting started with a logo
To start designing your logo with Tailor Brands, first enter your logo name. This is the name that will appear on your logo.
So let’s create a new logo for a blogging website, called The Blogger. If you have a tagline for your business, you can also add it here.
When you’re finished, click on the red ‘Design!’ button to proceed.
We can enter our industry here to help the AI learn our preferences and pick up on what kind of design we want. We can also include extra information about what we do and the purpose of our logo. A drop-down list will appear to help you choose an industry if you’re struggling to define what yours is.
When you’re ready to continue, click ‘Next.’
At this stage, you’ll see three different design options for your logo. Choose the one which bests fits your needs.
Icon based – The AI will create logo designs with an image, which is a great way to brand yourself
Name based – Many popular companies like Google and Facebook only use their name as their logo. They either ditched or no longer use an icon.
Initial based – Using only initials in your logo is a good idea if your name is long and you want to shorten it.
Let’s click on Icon based and explore the options there. Remember, an icon is a simple way to help brand your website or business.
You’re now given a choice between an abstract icon or to search for your own icon from the Tailor Brands icon library. An abstract icon can be a unique shape, where-as a specific icon related to my industry will help people understand my blog better. With that reason in mind, I’m going to choose my own Icon.
As you can see, there are thousands of icons available for you to choose from, finding one that fits your logo should be easy enough. You can change the industry at the top to each through different sets of icons freely.
It’s now time to choose your preferred font style. You’ll need to select three of the fonts from the list. It will help the AI create a logo that fits the look and feel you want.
Click on ‘Next’ to finalize your choice and let the logo maker work its magic.
Edit your logos and view it in the studio
Once the loading screen has finished processing your design, you’ll see the logo design page. On the left-hand side, you can scroll through all the available logos designed by the AI. When you see one you like, you can click on ‘Customize’ to tweak how it looks.
- Type: Here, you can change the font style, spacing, and add or edit your tagline.
- Color: Choose from hundreds of ready-made color palettes or create your very own.
- Layout: This section of the editor allows you to change the positioning of each element in your logo and move the alignment of objects around.
- Icon: Feel free to experiment with different icons from the library, or use an abstract icon in your logo.
Don’t forget that you can scroll down the page to see how your logo will look in reality as it would on a mobile phone, business card, tags, printed in a book, on a water bottle label, and more.
It helps you understand how to ensure your logo is a perfect fit for you. However, you want to use it.
When you’re happy with your final logo design click on ‘Love it!’ to proceed to the TailorBrands Studio.
This area is your personal online branding studio where you can edit your logos, create branded designs, build your website, purchase a domain, and print your logo on business cards and other items.
Branded Social Media
In the graphic design section, you can create branded social themes to use in YouTube, Facebook, Instagram, Twitter, WhatsApp, Pinterest, and more.
Here’s how you do it in three steps:
Choose your theme color from the available options. There’s a large selection of shades, color palettes, and styles to choose from.
Then select your typography style, and your branded social media images will automatically generate for you to use across all social marketing mediums as well in print for flyers, posters, invitations, and more.
You can take it one step further by using the special Social Tailor to set up, schedule, and publish posts across all of your social media accounts at once.
Once your posts are live, you can use the Analytics tool to track your performance and engagement rates to optimize your campaigns on the fly.
How to create your own branded website
Tailor Brands gives you access to a high-quality website builder with thousands of pre-made templates you can use. You can also use AI to design your website for you.
When using the AI you’ll need to answer 2 simple questions.
- What’s the main goal of your website.
- And if you’d like a background image on your site.
Once the finishing touches have been carried out, you can choose from one of the ready-made designs and start editing it. The websites are optimized to be mobile-friendly, and the editor uses a drag-and-drop system that’s easy to use and design with, thanks to its large selection of ready-made widgets.
You can add text, buttons, images, rows, change the background, and play with the site’s layout.
As well as create and organize your site’s pages, and even add popups to really help catch the attention of your visitors.
Managing the content is done through the content tab. This also includes text for articles, images, and essential data.
If you want to create a personalized experience, you can with the personalized tool. Create and manage rules, so every visitor’s journey is unique.
Adding e-commerce to your site only takes one click to install and is easy to configure, so it’s a perfect fit for your website if you’re selling products online. You can also manage your payments and shipping details from the dashboard.
If you’re running a blog, you can manage all of your posts and settings and edit the layout via the Blog tab. It’s easy to keep track of your posts and make edits when needed.
In the Settings tab you’ll find options to:
- Manage your site’s icons, favicons, and social network images.
- Define your site URL for visitors.
- Generate an SSL certificate to create a secure connection.
- Manage your SEO (search optimization efforts) to help increase your visibility in Google and other search engines.
- Manage your backups, privacy settings, and 404 pages.
If you already own a domain name you want to use, you can connect it to your brand new website. Or you can purchase one through Tailor Brands, and it will automatically connect to your site.
The print store makes brand design simple. You can put your logo on all kinds of items and ship them out to you, your customers, or your business address.
You can print your logo on:
- Business cards
- Apparel such as t-shirts, sweatshirts, and hats.
- Bags, totes, and backpacks,
- Stationary, notebooks, pens, and post-it notes
- Cards and invitations
- Mugs, water bottles, and coffee cups
- Phone cases, laptop cases, mousepads
- And many many more items
Choose the category of items you want to purchase to view the entire range of products available.
What’s in the downloads section
In the downloads section, you’ll find your logo in different formats and sizes, ready to be used, along with many useful items such as your brand book and business deck.
Your logo bundle download is ready and waiting for you in the download section. It includes high-resolution files of your logo in JPG and PNG formats (the most popular and used logo formats) and logos with transparent and colored backgrounds.
When you’re logo design is finalized and ready to go, in the downloads section you’ll find premade logo sizes prepared for the most popular internet platforms:
- Email signature
- And a custom size creator
All you need to do is download the ZIP file, and you can upload them straight away.
Using the Tailor Brands Brand Book
The brand book in the download section gives you fantastic guidelines for you to follow to help you use your logo effectively. It’s also a great tool you can pass to other people who may be using your logo.
If someone is helping you manage your social media accounts, they won’t make any mistakes as long as they have the brand book.
It includes light and dark variations of your logo and provides examples of when to use each of them, such as to use your dark logo on a lighter background.
It also creates your very own brand color palette based on your logo choice and font-style. You can use these color shades on your website and social media posts to help create a striking brand image. The colors are available in HEX, RGB and HSL.
The brand book also provides you with some tips on how to use your logo with different backgrounds, and there’s an excellent section showing you which backgrounds to avoid, to help make sure your logo is always completely visible.
And finally, in the mock-up section, you can see how your logo looks across different real-world items, like cups and notebooks.
Business decks and Presentations
The last two items in the downloads area help you create a professional look for yourself and your business. The business deck comes complete with letterheads, invoices, and business proposals with your logo on it.
The presentations have already been customized to match your brand’s look, color, and logo design.
What I like about Tailor Brands
Tailor Brands manages to pack so many features into their service; it’s almost mind-blowing. Using their platform allows you to create not just a logo, but your entire branding materials and even a blog/e-commerce website from scratch.
The user interface is easy to use, and there are helpful notifications to let you know what you need to do each step of the way.
This is definitely a platform for anyone who needs to save money when creating a logo and an entire branding deck.