Want a good reputed job in SEO or in Digital marketing?

Today, in this post, I will be sharing some of the very most important questions and answers for SEO interviews.

These seo interview questions and answers will help you in getting good job in Digital marketing.

So let’s get into it and know all the questions from basic to advance.

If you are a blogger then you must keep the basic knowledge about what is SEO and how it works.

If you interviewed in front of a bigger blogger then he can also ask you questions related to SEO like how to do search engine optimization or related to blogging.

So today in this post we are telling you about top Seo Questions and Answers which are often asked in the interview.

Most new bloggers have a lot of confusion related to SEO. Because of that, they find difficulties in the search engine optimization of a blog.

We will tell you about all the interview questions and answers related to SEO. By which you will understand SEO better.

Top SEO Interview Questions & Answers

now let’s start all the seo interview questions and answers. We will move from beginners to advance level. So don’t skip any question.

Q1. What is SEO?

SEO is a process by which we receive organic traffic on our blog from search engines such as Google, Yahoo, Bing. We do SEO of our blog or website so that SERPs are able to rank our website and increase organic traffic of blog or website.

related:- 33 ways to Increase Website Traffic for Free

Q2. What Are The Types Of SEO?

Mainly SEO has the following 2 types.

(a) Off-Page SEO: This is a method in which we have to create backlinks from other sites to our blog so that search ranking will improve.

The activities included in Off Page SEO are:-

(b) On-Page SEO: It is known by its name that whatever optimization happens in the web page itself.

Inside this, the activities are:-

  • Posting fresh and Updates Content
  • Meta Title
  • Meta Description
  • ALT Tages
  • Website Speed
  • Heading Tags
  • Keywords Density
  • Internal Linking & External Linking

Q3. What Is Crawling?

This is an automated process by the search engine, in which the user’s blog or website data are stored in the Google database. 

Web crawler regularly checks out the site with fresh and relevant keywords and helps Google crawler in indexing blog or websites in web servers of Google.

If we talk in simple language, Google collects information from a web page and stores it in the database. This process is called crawling. After this, the process of indexing begins.

Q4. What is Indexing?

crawlers and indexing

A page is indexed by Google if it has been visited by the Google crawler (“Googlebot”), analysed for content and meaning, and stored in the Google index.

While most pages are crawled before indexingGoogle may also index pages without access to their content 

Backlinks or inbound links are incoming links to Your blog or site, which are used by users to transfer a web page to another. 

related:- Important of Backlinks

In simple words, when a link of our blog is added to another website, then it is called backlink. Backlink has a great contribution to rank the blog in the search engine.

Basically, backlinks are of 2 types only.

(1) No-follow: building links for your blog or website is one of the important things.

There is an attribute of rel = ‘nofollow’, that’s why it does not pass the link juice and the search engine does not follow it.

The search engine bot ignores nofollow backlinks and the value of the nofollow backlink in front of the search engine is nothing.

(2) Do-follow: Dofollow link passes the link juice and the value of Dofollow backlinks is very high in search engines.

You need dofollow backlinks to improve our site’s search ranking. It helps in improving both domain authority and search ranking of the site. Building links that are dofollow are mandatory for your blog.

When we add a link to another web-page or website in our blog or website, it is called an outbound, External or Outgoing link.

When we add the URL of our own blog to our post, it’s called an inbound or internal link. Normally, when we add any other post to any post, it is called an internal link.

Q9. What Is Google Bot?

Google-bot or web spider is used to show results in Google. This collects web page details from the cache, crawl, and web page to index it.

Q10. What Are Meta Tags?

Meta tags are a type of tag that is used in the head section of a webpage. They are all basically hidden keywords that are invisible to visitors but are visible to the search engine bot. Search engine follows these meta tags.

Q11. What Does SEO Audit Mean?

SEO Audit is a process of fully analyzing a website, in which all the reasons are reported, which hurts the search ranking.

If we talk in simple language, then it shows that where you have made a mistake in SEO optimization and why your site’s search ranking is low.

In this process, Link Analysis, Loading Speed Check, Meta’s Analysis, Keyword Analysis, Site Structure Check, Indexing Issues Check, 404 Errors Check, and Redirect’s Issues Check are checked and the search is also about improving ranking.

Q12. What Are DA And PA?

DA stands for Domain Authority and PA is page authority and both are different things made by Moz.

Moz follows the backlinks of our domain, domain age, and many factors, on the basis of these factors Moz defines domain authority. PA is given on the basis of the page quality of the web-page or the website.

Q13. What Is Google PageRank?

Pagerank is a system of Google and it also gives a site rank based on backlink and quality. The website that follows its guidelines, gets more rank.

Q14. What Is Bounce Rate?

If a visitor comes to your site and he immediately goes out of your site then this is known as the bounce rate. Normally, this happens in per cent. 

If its percentage is high then it is not okay.

Normally, if the Bounce rate will be less than 50% then it would be nice. If you are over 50% then you will need to take care of it. 

This means that most people come to your site and quickly get back. That means, they are not getting any special content in your blog, that why they get back from your site.

Q15. What Are The Organic Results?

If we search on Google then free results show there. This is called organic result only. It shows the exact result of the query entered by the user.

Q16. What Are Paid Results?

Paid results show up on organic results in SERPs. It has been shown by advertisement. The owner of the different website pays Google so that his site can rank on a certain keyword. 

For example, if you search on google hosting keyword then you will see Hostgator, GoDaddy, Bluehost, A2hosting, and many more hosting paid results.

If you want to show paid results in Google, you can do it through AdWords.

Q17. What Is The Long Tail Keyword?

long-tail-keywords
Image Source: Backlinko

We will not discuss this here in too much detail. Let me tell you in simple words when more than 3 keywords are added together to make a keyword, then it is called a long-tail keyword. This is more powerful than any particular keyword.

Q18. What Are The LSI Keywords?

lsi-keywords

The latent semantic indexing (LSI) is basically the relevant keywords to the keyword entered by the user in the search engine. When you search for some specific keywords in Google, some related keywords will appear in the bottom. This is called LSI Keywords.

Q19. Which Are The Most Common Ranking Factors In SEO?

The 3 most important ranking factors in SEO are

  • content
  • backlinks
  • and RankBrain.

Q20. What Is The Meaning Of Robots.Txt?

It tells search engine bot what page of your blog has to be indexed and what pages do not index. If you do not want to index a page in the search engine, it can be blocked by robots.txt.

Q21. What Is The Difference Between SEO And SEM?

Search engine marketing (SEM) is a paid advertisement for promoting a website. This will bring search engine visibility to the site at the top of the Paid result section.

And search engine optimization(SEO) is the organic and free optimization of your site. To read in detail about what is SEO and How does it work click here.

Q22. What Is Keyword Research?

Keyword research means finding and analyzing the right keywords which should be present in your article.

Keyword research helps in finding appropriate keywords for your blog and site which will help in the ranking of your site for that specific keyword.

Q23. What is page speed and why does it matter?

Page speed means the load time of your website. In how much time your website loads fully.

Page is very important these days because the attention time span is very less of people. That’s why your site need to be load as much fast as it can.

If a blog or website is taking more than 3 seconds to load then the user will bounce back from that site, and your website ranking will also decrease.

Blog load time is an important factor for ranking in SERPs.

Q24. What is 301 Redirect?

The 301 redirection is a status code which means a specific page is moved permanently to a new page.

For Example:- You’ve moved your site to a new domain, and you want to make the transition as seamless as possible.  I that case you will use 301 redirection.

It will move all your site to new domain without loosing ranking and link juice.

Q25. What is a canonical issue?

Canonical issue occurs when a site have similar content on same url. When a blog has more than one URL that displays similar or identical content.

In that we use canonical tag that will provide link juice to the original content and help that in ranking. For better understanding you can watch below given video.

Q26. What are rich snippets?

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

Q27. What are accelerated mobile pages (AMP)?

Accelerated Mobile Pages (AMP) is developed by google to twitter to load website on mobile faster. Mostly everybody visit websites from mobile these days.

Mobile users are increasing day by day. For that, your website should be mobile friendly with good load time. For that AMP will help and it will load content first before anything.

Q28. What is RankBrain and why does it matter?

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries.

Pre-RankBrain, Google utilized its basic algorithm to determine which results to show for a given query. Post-RankBrain, it is believed that the query now goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and the words of the query to determine the searcher’s true intent. By discerning this true intent, Google can deliver more relevant results.

Content Source:- Moz

Q29. In which year Google was founded?

Google was founded in 1998.

Q30. What does Google stand for?

The letters GOOGLE doesn’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.

After they realized they need a new name, they wanted to name Googol. When they wanted to register they misspelled it Google and the rest is history.

Q31. What are the Most important Google ranking factors?

below are the some of most important ranking factors:-

  • Quality Content
  • Quality & Relevant Backlinks
  • Mobile First
  • Page Speed
  • Brand Strength
  • Domain Strength
  • User experience
  • Technical SEO
  • Social Signals
  • Content Freshness
  • Schema Code
  • HTTPS
  • Domain Authority
  • Content Type
  • Content Depth

Q32. What is SERPs?

SERP stands for Search Engine Results Page. When you search anything on search engines, this is the page where you can see all the results. SERP includes PPC listings and organic listings. Listings are available in multiple formats based on the keyword.

Q33. What is Google Sandbox?

Google Sandbox Effect is a theory that states new websites are normally in the probation period (inside a box) and cant be able to rank well for its most important keywords.

For better understanding you can watch below video

Q34. What does www stand for?

WWW stands for World Wide Web.

Q35. What is a TLD?

Top Level Domain (TLD) is the final part of an internet address. There are different types of TLD are available like .com, .net, .org, .co.in, etc.

Q36. What is web hosting?

Web hosting means the online space where all your website data like images, files, videos, text. etc. are stored.

You can say it a storage for your website. Whatever you do and upload on your site, everything will store in your hosting.

Q37. What is White Hat SEO?

One of the most common question in any SEO interview question and answers guide. White Hat SEO is a process of improving your search engine rank following the guidelines of search engines without compromising on your methods. 

It is not including bad seo practice or method which Search engine are not allowing.

Q38. What is Black Hat SEO?

Black Hat SEO is a process of trying to manipulate search engine algorithms to improve the search engine ranking. It violates search engines’ guidelines. Black Hat SEOs practice the methods to get immediate results instead of building a website with users in mind.

Q39. What is a PBN?

PBN stands for private blog network where an individual or a company created multiple websites and link them to each other for boosting ranking in SERPs.

According to google its a bad practice. If google find your PBN then all your blog will get penalised.

There are many free and paid SEO tools available in the market. You can use them according to the need and budget. Below are some popular one:-

  • Google Analytics
  • Google Search Console
  • Google Keyword planner
  • Bing Webmaster Tools
  • Ahref
  • Semrush
  • Alexa
  • Mox
  • Buzzsumo

Related:- How To Use SEMrush For More Traffic and Ranking

Q41. What is a keyword?

A keyword is a group or words that you put on google to search out something. They are also known as queries.

For Example:- You want to start a blog online. Then you will search “how to start a blog and make money“. and this is your keyword or query.

Q42. What is Keyword Difficulty?

Keyword difficulty as the name suggest is a metric to know about the difficulty of that specific keyword for ranking in SERPs.

Q43. What is Keyword Proximity?

Keyword Proximity tells the distance between to keywords on a web page.

Q44. What is Keyword Density?

Keyword Density is the percentage of times a keyword or phrase appears in a specific blog post or a web page. There is no ideal keyword density but 3-4% is considered as best practice for SEO.

Q45. What is Keyword Stuffing?

Keyword stuffing as name suggest stuffing or inserting keyword again and again just to get good ranking in search results. Keyword Stuffing is a bad practice.

Google derank your blog post if you are doing keyword stuffing in your article. So work naturally. Insert keyword naturally where it needed.

Related:- Proven Tips to Write SEO Friendly Content

Q46. What are anchor texts?

Anchor text is the clickable text in a hyperlink. Anchor texts help user to understand what the page is about. It also holds SEO value if keywords implemented. But in case of over optimised, might get punished from Google.

Q47. What is ALT Tag?

Alt tag is an HTML attribute that helps us to give a description to every image you publish in your website. If any reason, the image cant be displayed in the browser, users can read the alt tags and understand what the image relate to.

Q48. What is an XML Sitemap?

XML stands for Extensible Markup Language. XML sitemap is intended, designed only for search engines.

It lists the webpages and how frequently those get updated. The XML sitemap is a way for us to ask search engines to crawl and index all our important pages frequently. A sitemap is one of the first thing search engines search when it finds a website.

Q49. What are Google Algorithm?

Google algorithm is a set of rules, commands and codes that helps the search engine to find relevant search results to user queries.

There are more than 200+ ranking factors that google uses to rank a website on first page.

Q50. What is Google Penalty?

According to Wikipedia:

“A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.”

Q51. What is Panda Update?

Google has introduced Panda update in 2011 to penalize or devalue lower quality websites based on low quality content and reward high-value websites.

Google panda de-ranks or penalizes pages with less amount of useful content and pages with duplicate content.

Q52. What is Penguin update?

Following on the heels of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.

The initial rollout of Penguin impacted 3.1% of English language search engine queries. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the SEO community’s understanding of the problematic practices Penguin sought to address. As of early 2017, Penguin is now part of Google’s core algorithm.

Content Source:- Moz

Q53. What is Hummingbird Update?

Hummingbird is the name of the Google search algorithm overhaul happened in 2013. Hummingbird has helped to make search more about context and less about keywords and it helps Google better understand the intend of the keywords not just keywords.

Conclusion

These were some common questions and answers related to SEO. All these questions can often be asked during the interview.

If you still have any confusion related to SEO then you can ask us by commenting today.

We will try to assist you in every possible way. If this post is helpful for you then please do share it on your social media platforms and with your friends. Thanks for Reading.

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