There are many
Because of lots of competition in the world of Blogging, Decreasing blog traffic is common. Every blogger has faced this once in a while.
Are you one of them? Are you
If yes, then no Worries, You are at the right place.
In Today’s post, I will share with you the Biggest reasons why your website Google Ranking Dropped dramatically.
A few years back the number of bloggers is very small as compared to the current scenario. Increasing numbers of bloggers are also the main reason, because of which your website is losing traffic.
Because of the increased numbers of bloggers, readers are decreasing day by day. But, apart from this, if your website traffic is going down, then then you have done some mistakes in it too. If you can’t find those mistakes, then you will continue losing website traffic.
Sometimes because of changes in Google Algorithm, you can also face this traffic losing problems.
13+ Mistakes in Blogging that Your Google Ranking Dropped Dramatically
1: Using a Weak Headlines
This is the most common and very big mistake made by blogger. I often see many bloggers who write a new and very good article but because of their title, people ignore it.
In today’s time, people on the internet are writing content for just bringing traffic, with wrong information.
If you have ever used opera or UC browser, you can see the example in the news section there. There you will find the title of almost all the posts are attractive and
If you look at those title, you will not leave without reading that article. Such post just gets attracted by millions of readers due to the attractive title.
Readers do not have enough time to read your whole post properly. People decide to read your post on the basis of your title.
Readers judging your post by the headline of your article, According to the Copyblogger report, 8 out of 10 people only read a headline, the rest 2 reads your entire article.
Let me show you an example of good heading. Which attraction more visitors for my blog post.
So if you want more and more readers for your post, learn how to write an attractive headline. Just as you try to write good content, try writing a good headline as well.
How to Write a Good Headline?
- The headline should be so that the whole post can be guessed.
- Use numbers in the headline.
- Also, use emotional words in the headline.
- Also, use your Focus Keywords in the Titles
- Use more than 40 characters and fewer than 68 characters in the headline.
2: Writing Only for Search Engines
Whenever, you post a post, first of all, think about adding some elements which will make your post easier to understand, for your readers. This will increase website traffic, and you will not face the problem of losing website traffic at all.
If you don’t know how to write SEO friendly content the Go through with these Best Tips for Writing SEO Friendly Content.
- First, think about writing good content, then think about SEO.
- Your content should be something that everyone wants to share after reading.
- Use the keyword in the first and last paragraph of the post.
- Add social share buttons below the post.
- Optimize by keeping all on-page SEO in mind.
3: Not Marketing Your Blog
More than 2 million blog posts are written daily and if you want to be the highlight of them, then, the only way you have is “marketing”. By marketing your blog you can push your post to more readers. This will bring more traffic to your blog.
Often, many bloggers write good posts but they don’t know how to market that blog. When you write a post, it is also mandatory to give some time to promote it.
This will make your post capable to get as much
How to Market Blog Post?
Social Media: This is the top and
Content Submission Sites: Share your post in content submission sites. Like BizSugar, Growth Hackers, Inbound.org, Hackernews, StumbleUpon, etc.
Emailer: Start the newsletter service in your blog. When your readers subscribe to the newsletter then a new post will be received on their mail as a notification. For this, you can use Convertkit which are absolutely free 1000 subscribers.
Advertise: If you have a good budget then you can also advertise through facebook or google adwords.
4: Not using Images & Infographics
One picture says thousands of words. Just as there are songs inside the movie, people do not feel boring.
Similarly, if you use good images in the post then readers will not feel boring.
If you use the infographic in the post then high chances are that your post will get more shares. People would like to share it with social media like Pinterest, Instagram. And this will help thousands of traffic drives in your blog.
Check out below video on Image seo Guide. #HINDI
5: Not Monitoring and Measuring Results
You have written a lot of articles on your blog and have promoted them well. What to do now? There is still a lot of important work left, which too many bloggers ignore, which is monitoring and measuring results.
So far, you have written lots of articles on your blog and have written different types of articles.
Which of these types of articles is performing well in your blog and who is not performing well. All you have to do is analyze. This will give you the idea of writing a good post on your blog.
How to Analysie Your Blog?
- What kind of article is doing well in your blog?
- Where does the most traffic to your blog come from?
- How long do people stay for your blog?
- How do people navigate in your blog?
- Which countries do people come to your blog?
- At what time do your visitors stay active in your blog?
Being the owner of a blog, about all these things you should know. This will give you the idea to move your blog right. You can use any online analytics tool to find out all these things.
You can also use Google Analytics, which is absolutely free and will give you a good result. Almost every blogger uses this tool.
Then follow 80 – 20 formula to boost your site traffic. Here is the video for that. #HINDI
6: Blogging Only For Generating Sales
Some people start promoting their own business as soon as they create a blog. It is not right to promote only your own product or affiliate products on the blog.
In this way, people will understand that you are just blogging for your benefit and, they will not like to visit your blog again.
People do not come to your blog to read about your brand success story or affiliate sales pitch. Being a blogger, your duty is to give readers helpful information, guide them and inspire them.
When you will become a successful blogger. If you sell any product at that time, then people would like to enjoy it. You might have seen Pro bloggers earning money by selling their ebook or by selling other products.
7: Not Formatting your Blog
Any visitor, in a Poorly formatted blog, can not spend much of his time. The formate/design of the blog is very important.
If the formate of your blog is not correct then it will be very difficult for readers to understand the blog.
Due to which people will not like to visit your blog and it is reasons for low website traffic.
Use short paragraph in post, use a simple font, use bulletpoints for point or list, use heading, bold to highlight a word.
If you look at this blog post or my other blog posts. You will see a well written article with proper short paragraphs, and proper formatting.
Keep in Mind When Posting On-Page Factors
- Use H1, H2, or H3 tags for Headlines.
linkto relatedpost in the post.
- Add alt tags to all images.
- Use Keyword.
- Considering keyword density as well, use keywords.
8: Not having a Mobile Optimized Blog Page
After Google’s Mobile-first Update, if your blog is not mobile friendly then increasing traffic will be very difficult for you. Not only today but google has been focusing on mobile optimization long ago.
Google has made every possible effort to make mobile optimization much easier and has launched many tools and projects.
You would know that in 2016, AMP was launched by Google for mobile optimization and speed only.
If you want to do a traffic drive on google blog, optimize for mobile, Use mobile-friendly Themes only. So you can easily make your site mobile friendly.
9: Ignoring Comments
It is very important to have a commenting system in the blog. Almost every bloggers allow comments in their blogs. If you also allow comments on your blog, do not ignore them.
I often see many bloggers in that, they allow comments in their blogs, but when their readers ask a question, they do not respond.
Anyone comments on your blog, try to understand their problem and solve it. But if you do not respond to them then they will feel very bad. If you give a response to a comment, how happy they are, we can not explain.
I would suggest you allow comments in your blog and definitely do the reply.
Even one must say “thanks”. If someone makes a negative comment in your blog then do not delete it, but try to give that answer positively.
Similarly, if you keep giving a response to the people then more and more people will comment. More comments mean more popularity. This will help you create a place in the heart of your readers.
10: Expecting Early Results
You must have heard a saying that “The effect of patience is always sweet”.
Many new bloggers create blogs and after writing some posts, they start thinking about profit.
When they are not able to earn even after 2-3 months of work, they leave blogging.
If you are a new blogger, then I would like to tell you that the most important thing is consistency and patience. Not only for success in blogging but also for achieving success in life, patience is essential.
There is no quick way to bring traffic to a new blog in today’s time. Because the number of blogs has increased. So if you want traffic then keep working with patience in your blog.
11: Broken Redirects
Are you Planning to launch a new site, migrating the existing site from old server to new one, or doing any changes in your site, unless you have a proper strategy for redirection or 301, most likely to see a Google ranking dropped dramatically.
When I migrated my site from blogger to wordpress and, i have faced many 404 errors beacuse of that.
If you are also planning to migrate your blog from Blogger to WordPress then look at the video given below for step by step instructions on how to transfer a site from Blogger to WordPress.
Keep in Mind, while migrating your blog and using 301 redirects, you must make sure that your XML sitemaps, canonical tags, and links are also updates.
A 301 redirection is permanent redirect which is used, if your site has a page not found 404 errors, changes in post links, or if your site is moved to new domain.
If you have done redirection correctly then, your website traffic doesn’t go down.
12: Penalising from Google
If you are a blogger, i think you know that, for providing the best results to the users, Google updates it Algorithms time to time. Like Hummingbird Update, Penguin Update, Possum Update, Mobile First indexing, and many more.
If you have not updated your site according to Google Algorithms then, your site will penalize and this will the reasons for low website traffic and you will see your site Google ranking dropped dramatically.
If you don’t want that, then make sure always aware of changes in Google Algorithms and, according to them update your sites.
13: Competition from Other Sites
Suppose you are doing everything right on your site, be it SEO, be in quality content, be it mobile-friendly but still losing your website traffic. If you are also facing this.
Then, no worries you are not alone. Many bloggers faced this. All this is happening because of competition in the market. Maybe your competitors are doing better than you.
So always keep an eye on your competitors, what all they are doing. Analysis of your competitor’s social media strategies, link building strategies, and content marketing tricks. So, you will get an idea, what all you have to do to maintain your website ranking and traffic.
there are many tools available in the market, which will help you in analyzing your competitor’s site. Some of them are Semrush, SEO Profiler, Ahrefs and many more are there.
Once you have understood what your competitors are doing, have a look at that and make a better move than that. This will always make you on top of your competitors.
14: Page Speed
How fast your site content loads also affect your website ranking, not only the ranking in Google but also affect your visitors user experience.
When the pages of your website take longer to load, then for sure, your bounce rate will increase.
This will make your visitor leave your site quickly. So, always have a look at your website load speed. To check your website page speed you can use Google Page speed Insight or GtMetrix and other tools are also available.
Check Out this Amazing Guide by Sumit Sao On How I Get My Site Load Time Under 1 Second.
15: Duplicate Content
This is also one of reasons for low website traffic. Fist of all, keep in mind that content is the king. Always write your own original and quality content. Don’t copy content from other sites.
If you are copying content of other sites and posted it on your site then, it will comes under copy content or duplicate content.
Whenever you copied other sites’ content and post it on your site. Google algorithms will always catch you up because the content you copied is already indexed and crawled in Google.
If you copied that and post it on other sites Google will penalize your site under the Panda Update.
If you are not aware of what is indexing and crawling then read here the 21+ Common SEO Questions Answers that every blogger should know
So, always be uniqe and write quality content. This will help you in ranking and also bring more traffic to your blog.
Due to a small mistake, our websites traffic goes down. So being a blogger you should be careful.
All the above mentioned mistakes are reasons for low website traffic. I hope you will try to improve them after reading about them.
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