What is Search Engine Optimization and How it works

What is Search Engine Optimization and How it works. SEO is a collection of techniques used to increase a Web site's ranking in search engine results pages. learn seo, website optimization

What is seo and how it works
What is SEO and how it works
Hi!

How could you wind up here?

Maybe you are looking for what is Search Engine Optimization and How it works? or something related to that.

You are here maybe by searching on Search engines like Google, Bing, Yahoo or some other search engines.

We are happy you are here.

Need to know what is Search Engine Optimization and How it works? We've made this Ultimate SEO guide for you to understand in a better way.

This will help both, the newbies and the people who are a little bit aware of SEO.

One of the greatest questions that we get is what is Search Engine Optimization and How it works?

So, let's get into it.


What is SEO?

SEO refers to Search Engine Optimization. It is directly related to search engines like Google, Yahoo, Bing, Yandex, etc.

SEO is an algorithm, or you can say that machines of Google, which help you in ranking your site or blog on top of search engine result pages for the targeted keywords.

If you are following all the SEO algorithms then, for sure, your site will rank on top of Search engines.

SEO helps in ranking your post and articles on Google top pages so that, people will visit your site and get the best value out of it.


Why Search Engine Optimization is Important?

Now, the question arises is why SEO is important?

Let me tell you. You are here on this article because you have searched something on Search engine related to "What is SEO and how it works? or What is Search Engine Optimization, how to do SEO step by step, etc.

After searching on search engines the best results, related to the keywords you search, will be shown in front of you. And by visiting one of them, you are here.

In this whole process from searching your query to land on this page. SEO, search engines, SERPs, are there.

Now, let me clear you what is the SEO, SERPs, Search Engine.


Search Engine

When you search for something, Generally, you searched it on Google. So here, Google is the Search Engine where you put your queries and according to them, Google Search engine will give you the best results for your queries.

Google is the most popular search engine. that's why the majority of People use Google as a search Engine.


What is Search Engine
Search Engine
But, many others search engines are also available in the market like Bing, Yahoo, Yandex, DuckDuck Go, etc.


SERP(Search Engine Result Pages)

When you search Something on Search Engine then, according to the keyword you search a list of best results will be shown to you.

The best results which are shown to you are known as Search Engine Result Pages.

For Example:-

You Search What is Seo and how it works on Google. Then a list of the best result related to the keyword "what is SEO and How does it work" will appear. These results are known as SERPs.


What is Search Engine Result Pages
 Search Engine Result Pages{SERPs}

SEO

For better understand what is SEO, let's take the previous example.

When you search "What is SEO and how it works step by step Guide". The best relevant post which is appeared in front of you is the result of Search Engine Optimization.

I hope by this Your doubts related to what is SEO, What is SERPs, what is Search Engines, are cleared.


Why SEO is Important

After knowing that what is SEO, what is Search Engines, What are Search Engine Result Pages.

The next thought comes in mind is why Search engine optimization is important for a website or blog.

Every Blogger wants that their blog will get more and more traffic. Traffic on the blog will increase only if, that blog or article will rank on top pages of Search Engines. And to rank on top on Google SEO is very important.

So, for ranking on top of Search engine result pages, Search engine optimization is very important. Seo is the thing which will help in ranking articles on top pages of search engines.

Let's take an example for better understanding.

When you searched on Google for the keyword like "step by step guide for Search Engine Optimization", thousands and lakhs of relevant results will be shown to you.

But, you just visited the first 4 or 5 results which are on the top. You hardly go to the second and third page of SERPs.

Honestly tell me how many time you go the 2 or 3 page of SERPs. Hardly 1 or 2 times.

Here, SEO plays an important role.

Every blogger wants to rank on the first page of Google so that, he will get maximum traffic from there.

If, your post is ranked on 2 or 3 page then, you will get less traffic or we can say that no traffic. Because nearly 1% or 2%, people visit the 2 or 3 page.

And this will happen only when they will not get the right information on the first page.

The posts or articles which are ranked on the first page of Google is only because of Search Engine Optimization.

They have optimized their post is the best manner. That's why that article is ranked on Top. So, this is the importance of Search engine optimization for the blog. I think now, it is clear to you.


Benefits of SEO for Blogger and Visitors

Benefits of SEO to Blogger:- As I mentioned above, every blogger wants to rank their article on top of search results because this will generate more traffic for them.

So, the benefits for blogger of SEO is that they will generate more traffic with the help of SEO. And more traffic means more Revenue and sells.

Benefits of SEO to visitors:- the First priority of Google is to satisfy his customer. So, benefits of SEO to visitors is that when a user searches something on Google with the keywords.

He/she will get the best result for the query that he/she searched. SEO helps in showing the best results to the query searched on Google.

This will be benefited for both Blogger or visitors. Blogger will get traffic on the site and, a user will get the best result for their query.

How Does SEO Work:

When it comes to how does search engine optimization works, let me keep it very simple and easy to understand in 3 simple steps.

Before telling you the steps of how SEO works, one thing you should know is SEO is divided into 2 sub SEO categories that are OnPage SEO and OffPage SEO.

Now, let's talk about the 3 steps of How SEO works:-

Crawler and indexing
Crawler and indexing

Crawling

Crawling is the first step of SEO. After creating your site, you have to tell Google that you have created a site by submitting it into Google Webmaster Search Console.

After that Google Bot and Spider will come to your site for analyzing your whole site.

Google bots and spider will scan your whole site in terms of the following given below:-
  • Number of Pages on the site
  • Number of Post on the site
  • Scanning of thin and plagiarize content
  • Identifying of Blog
  • Errors and Bugs in your site

Indexing

Indexing is the second step of SEO. Indexing refers to the scanning of data and information provided by you in the site. If everything is right then, Google will index your site in Search Engine.

You can Check your site indexed status by typing "site:www.yoursite.com". After that hit the enter button. After that, all the indexed page and post in the search engines will appear.


How to check Indexed URL of site
Indexed URL of site

Ranking

Ranking means the position at which your site posts or articles will rank on a specific keyword.

It all will depend on how good SEO you have done on your site. Google will scan your site and according to Google Algorithm, Google will decide your site position in the search engine result pages.

Hence, Search engine optimization is a very complex concept because it contains lots of factors that affect the positioning of your site. Google Web crawlers and spiders are there to give the best support of their users.

So, if you doing everything right according to SEO and without violating Google Policies. Then, for sure, Bots and spider will help you to rank higher on SERPs.

With a specific end goal to do this, search engines will scan, or crawl, different websites to better understand what the webpage is about.

This encourages them to convey more applicable outcomes to the individuals who are searching for certain topics or keywords.

Correspondingly, the web crawlers will examine the webpage to decide that it is so natural to explore and read, easy to understand and user-friendly.

Every Blogger tries to ensure that their website positions will be high in the web crawlers for important keywords and phrases.

For example, let’s say that you have an article about "High PA DA Social Bookmarking Sites list".

In order to get your content in front of the right people, you want to try to optimize your blog post so that it will show up as a top result for anyone who searches for the phrase Social Bookmarking sites.”

There are numerous advantages of SEO for your business. By enhancing your SEO, you can work to grow your appearance on the search engine.

This causes you to reach and connect with more potential clients. By making shareable and successful SEO-content, you can build your odds of getting more targeted organic traffic.

Types of Search Engine Optimization(SEO):-

  1. On Page SEO
  2. Off Page SEO


On Page and Off Page Optimization
On Page and Off Page Optimization

On Page SEO

On Page SEO refers to settings that you can apply on your site with the goal that it will rank on the first page of Google Search results.

In OnPage SEO you can optimize your site according to Google Bot and spiders. So that, Google crawler will crawl your site and put it on top of search results.

OnPage SEO will increase your organic traffic. There are lots of factors which help you in optimize OnPage SEO.

The most common and important On-Page SEO tips are:
  • Website designing or template
  • website speed or load time
  • Website Favicon or logo
  • Mobile-friendly pages and post of website
  • Title Tag of site
  • Meta Description of posts and pages
  • Keyword Density
  • Image Alt Tag
  • URL Structure
  • Internal Links
  • Highlight, bold, italic Important Keyword
  • Use Heading Tag
  • Post-Good Length articles
  • Submit Google Sitemap in Webmaster search console
  • Check Broken Links
  • SEO Friendly and short URL
  • Set Google Analytics to measure user experience
  • Social Media Button
  • HTML Page Size
  • Clear Page Cache
  • Website security SSL certificate
  • User-friendly navigation (breadcrumbs, client sitemaps)
  • Content Formatting (utilization of h1,h2,bold and so forth)
  • Top quality fresh content (This is one of the most important on-page factors)
  • External links 

Off Page SEO

Promoting your website and posts the link to rank on top of Google by sharing its link on other platforms is known as OffPage SEO. OffPage SEO is done outside your site.

When you share your website post links on other platforms then, search engine crawl that link and give a boost to your site.

If you are sharing your site links on High Domain Authority(DA) sites then, it will be more beneficial to your site in terms of ranking.

Benefits of Off-Page SEO:-

A fruitful off-web page SEO procedure will have its own advantages to site:

Increase in rankings – The site will rank higher in the SERPs and this generates more traffic.

Increase in PageRank – Page rank is a number in the vicinity of 0 and 10 which shows the significance of a site according to Google.

There are lots of ways of doing OffPage optimization. The most common and vital are:

Link Building

Link building is the most well known and successful off-Page SEO strategy. Fundamentally by building external links to your site, you are attempting to accumulate as many ‘votes’ as you can, with the goal that you can sidestep your rivals and rank higher.

For example, if somebody enjoys this article and references it from his/her site or blog, at that point this resembles telling web crawlers that this page has great data.

Throughout the year's website admins have been trying to build links to their sites to get higher rankings and they 'designed' various approaches to expand interface check.

The most well-known ways were:

Social bookmarking

A site that has high calibre and valuable content will probably have references (links) from different sites. it will probably have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it will probably be bookmarked and shared among networks of similar clients.

Blog Directories 

 something like yellow pages but each entry had a link pointing to a website.

Forum posting 

Many bloggers join different forums, the sole motivation behind that is getting a link back to their website. Joining different forum related to your niche is also a great way to get more links to your sites.

Social Media Marketing

By sharing your posts links on social media platform you can also get a link back to your site. Some of the most popular social media sites where you can share your articles are facebook, twitter, linkedin, Instagram, Tumblr, etc.

These social media sites have high DA and PA. If you share your sites link on these sites. then, for sure, you site authority and ranking will boost.

Comment Link:- 

An in-distinguishable idea from gathering links where you would remark on some other site or blog keeping in mind the end goal to get a link. 

Far more benefit, rather than utilizing your genuine name you could utilize keywords.

For example;- 'Comment by Mangesh', you composed 'Comment by How to create a blog for free'.

Article Directories 

By distributing your articles in article registries you could get a link back to your site. Here you can leave your link by sharing your post here and you will get back a link to your site.

Shared Content Directories 

Websites like HubPages and info barrel enabled you to distribute content and consequently, you could include two or three links indicating your sites.

Link exchange schemes

Instead of distributing content, you could connect with different website admins and exchange links. At the end of the day, I could interface your site from mine and you could do likewise.

Sometimes you could even accomplish more confounded trades by completing a 3-way interface: I connect to your site from my site yet you connect to my site from an alternate site.

Image Sharing Sites

High PR image sharing sites also give a boost to your site. Submit your site's images to High PR Image sharing sites so that, you will also get a link from images. Image sharing sites are also in the trend for grabbing links for the site.

Search Engine Submission Sites

Submit your site to different search engines so that you will get traffic from other search engines too. Google is the popular search engine, we all know that. That's why most of the blogger thinks we have to submit our site to only Google.

Don't stick to Google only. Submit your site to other search engines also.

How do I rank well in search engines?

Follow these to rank best in SERPs (search engine results pages), at a basic level:-
  • Write quality content.
  • Promote and share your content.
  • Connect with other blog admins in your niche.
  • Links to the content that is on the other sites.

The online presence of your site will increase, and with more people “talking” about you, your website rank goes up.

Hope this information related to Search Engine Optimization and How it works clears all your doubts related to SEO like how to do SEO yourself, what is SEO and how it works, website optimization, SEO tutorials for beginners, how to increase SEO and all.

If it does then, please do share this with your friends so that, they will also get benefited. And don't forget to share it on your social media handles.

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Blogging QnA- Blogging Question Answers: What is Search Engine Optimization and How it works
What is Search Engine Optimization and How it works
What is Search Engine Optimization and How it works. SEO is a collection of techniques used to increase a Web site's ranking in search engine results pages. learn seo, website optimization
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